APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL ENTERPRISE Tatiana Maksimova, Elena Shapran Volodymyr Dal East-Ukrainian National University, Lugansk, Ukraine The development of the economic system in Ukraine and competition relations between its subjects needs the decision of tasks, among which the question of diagnostics of enterprise’s marketing activity occupies the special place. Its basic content is an estimation of the state of economic subjects in the conditions of incomplete information with the purpose of exposure of problems and perspective directions of their decision, and also consequences of acceptance of current administrative decisions. There are a few scientific works of domestic scientists, devoted to this problem. Fewness of such researches does not allow talking about the presence of the unique approach to diagnostic activity of enterprise. Actuality of this question is confirmed also by the fact that the determination of current status of subject of econ...